I had the best time photographing the Peterson family in Rocky Mountain National Park in Estes, CO. It was a warm summer day with a soft, overcast sky and stunning mountain views. The tall green grass made a perfect natural backdrop. Mom, dad, and their two kids were so energetic, which made the session feel effortless and fun. Summer sessions like this one are a great reminder that nature can be your best branding tool—if you lean into the season and make it part of the experience you offer. And when used intentionally, seasonal storytelling can help transform your photography business.
Use Seasonal Content to Transform Your Photography Business
If you’re a photographer trying to grow your business, think about how you can incorporate the season into more than just the session itself. Use your blog, emails, and social posts to reflect what’s happening outside. For summer, that might look like tips on staying cool during shoots, location ideas with good shade or soft natural light, or wardrobe suggestions in breezy neutrals. This not only helps your clients—it shows you’re thoughtful and prepared, which builds trust in your brand.
Simple Strategies That Make a Big Impact
You can also offer simple seasonal resources, like a free “What to Wear for Summer Family Photos” guide in exchange for emails. These little touches make a big difference when it comes to standing out. The more your marketing reflects the season, the more current and polished your brand feels. And when families are scrolling for a photographer, those seasonal touches can be exactly what makes them stop and click. Whether it’s summer wildflowers, cozy fall layers, or snowy winter backdrops, seasonal storytelling can be a powerful part of your brand. Start small, stay consistent, and use each session—like this one with the Petersons—as an opportunity to connect, create, and grow.
IF YOU ARE INTERESTED IN LEARNING MORE ABOUT MY PHOTOGRAPHY, PLEASE CONTACT ME TODAY TO START A CONVERSATION! I CAN’T WAIT TO HEAR FROM YOU!
Find resources and view more beautiful families + moments over on the blog!
From Digital Files to Lasting Memories: Why Print Products Matter
Beating the Summer Heat: Tips for Successful Outdoor Family Shoots | Boulder, Colorado
Beyond the Posed Smile: Creating Authentic Family Memories – Schnatwinkel Family in Boulder
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