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Crafting a Style Guide: The Photographer’s Role in Helping Clients Dress With Ease

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Candid photo of family holding hands with a mountain background

Have you ever browsed through a photo session gallery and thought, “Wow, I love what they’re wearing!”? Often, it’s not just one standout outfit that captures your attention; it’s the overall cohesiveness created by various patterns and textures. Achieving this stunning look requires careful planning. Uncertainty about what to wear can make booking a session feel daunting, and as photographers, we are uniquely positioned to offer assistance. Crafting a style guide and providing thoughtful guidance can be the key to transforming a client’s interest in a photoshoot into an actual booking. By offering styling guidance, you help your clients achieve the desired aesthetic, enhancing both their experience and the quality of the final product.

The Importance of Crafting a Style Guide for Your Photography Sessions

To create stunning and cohesive images, begin by aligning outfit suggestions with your editing style. For instance, if your photos convey a light and airy vibe, recommend soft pastels or neutral tones; for bold and moody edits, guide clients toward rich, vibrant colors that complement that aesthetic. Clear communication of these choices not only assists your clients but also strengthens your brand identity. Consider developing a visual style guide that features Pinterest-worthy examples and tailored tips reflecting your unique aesthetic. Additionally, encourage clients to think about the location and season of their shoot, as the backdrop can significantly influence how outfits appear in photos. For example, earthy tones and textures like flannel or denim work beautifully in rustic settings, while light, airy fabrics and flowy dresses suit beach sessions perfectly. This harmony between personal style, environment, and aesthetic results in a cohesive and stunning final product.

Include How Accessories and Shoes Can Elevate Your Photos

Don’t stop at clothing! Accessories and shoes often complete the look. Explain why certain choices, like subtle jewelry or closed-toed shoes, might elevate the final image. Include this information in a beautifully designed guide featuring your own images in the layout. I offer mine for free to clients who book with me—it’s a small gesture with a big payoff. Your clients will feel confident, and you’ll deliver photos that look polished and cohesive every time.

IF YOU ARE INTERESTED IN LEARNING MORE ABOUT MY PHOTOGRAPHY, PLEASE CONTACT ME TODAY TO START A CONVERSATION! I CAN’T WAIT TO HEAR FROM YOU! 

Find resources and view more beautiful families + moments over on the blog!

Growing Your Photography Business with Practical Tips for 2025

The Style Guide Blueprint: What to Include in Your Photographer’s Guide

Elevate Your Business: Why a Comprehensive Style Guide is a Must-Have for Clients

Creating a Cohesive Look: Tips for Styling Your Extended Family Session


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welome to my blog

I'm Catherine and I'm so happy you're here. This blog a journal about our lives, travels, and the amazing families we get to serve. Stay a while and say hello!

Learn more

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