Last month, I had the joy of photographing the Olson family for their newborn session here in Colorado. As I watched them snuggle their little one against our stunning mountain backdrop, I was reminded of something important. We’re not just capturing images—we’re preserving memories. And here’s the thing: your clients want those memories in their hands, not just on their hard drives. They’re just overwhelmed by where to start. During the Olson session, I was reminded of the art of upselling. When you shift from “upselling to increase income” to “upselling to solve problems,” everything changes.
Why Mastering the Art of Upselling Actually Helps Your Clients
Your clients have likely had photos taken before that are still sitting on their computers. They want prints, but researching sizes and quality feels like another task on their endless to-do list. By offering curated print options directly through their gallery, you’re not pushing a sale—you’re offering relief. You’re saying, “I’ve got this covered. No research needed.” Keep it simple with client favorites like ready-to-hang framed prints, gorgeous albums that tell the full story, or mounted gift prints perfect for grandparents. Choose products that align with your brand and that you’d proudly display in your own home.
Making It Easy Means Everyone Wins
Setting up a streamlined ordering system makes the process smooth for everyone. Whether through gallery platforms with built-in fulfillment or custom systems, the goal is stress-free purchasing. When you make it easy for clients to say “yes,” they often buy more than expected. This approach creates the perfect win-win: clients get quality, tangible memories without extra stress, and you increase revenue without adding sessions to your workload.
IF YOU ARE INTERESTED IN LEARNING MORE ABOUT MY PHOTOGRAPHY, PLEASE CONTACT ME TODAY TO START A CONVERSATION! I CAN’T WAIT TO HEAR FROM YOU!
Find resources and view more beautiful families + moments over on the blog!
Spring Mini Session Success Starts Before the Camera Clicks | Denver Blossoming Tree Minis
Tips for Family Photography in Less-Than-Ideal Conditions | Family Photos with the Grgic Family
The Importance of Pricing: Setting and Justifying Your Rates | A Newborn Session in Colorado
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